Introduction

Nowadays, the kitchen is not just a place for cooking but also a place for entertainment and socializing. As such, homeowners are investing more in kitchen appliances that make cooking easier, safer and cleaner. One of the appliances that are highly sought after is the range hood or exhaust fan or commonly known as the kitchen chimney. With the high demand for range hoods, a booming range hood market has emerged. This article, therefore, explores how range hood brands market their products and what sets the successful brands apart from the rest.

Factors that Influence American Consumers When Purchasing Range Hoods

A study conducted by GfK, a research firm, found that American consumers prioritize two things when it comes to purchasing range hoods; the price and the brand. The study found that 32% of the respondents considered the brand when purchasing the range hood, while the price was a key factor for 31% of the respondents. As such, setting a competitive price and positioning your brand well are essential in marketing range hoods to American customers.

Marketing Strategies Used by Range Hood Brands

Firstly, range hood brands market their products through social media platforms like Facebook, Instagram, and Twitter. They leverage these platforms to engage with their customers, provide tips on using and cleaning their products, and inform them of new products and promotions. Secondly, they have YouTube channels where they post videos showing how their products work and their features. They also show how the range hoods can be customized to fit different kitchen designs. Lastly, range hood brands use influencers to promote their products on their social media handles. These influencers include chefs, food bloggers, and social media celebrities, who use their following to market the range hoods to a wider audience.

Key Differentiating Factor of Successful Range Hood Brands

The most successful range hood brands have a strong brand image that consumers can easily recognize. For example, Broan-Nutone, a leading range hood brand, has been in the industry for over 80 years and has built a strong brand reputation. They have variety of models with different designs and features, providing a range of options to choose from. They also prioritize customer satisfaction by providing excellent customer support and warranties that cover their products.

Conclusion

In conclusion, the range hood market is highly competitive and to succeed, brands must develop outstanding marketing strategies that position their brand and products effectively. Setting a competitive price, engaging with customers through social media, using influencers, and building a strong brand reputation are critical. Successful range hood brands provide customers with a diverse range of products with varying designs and features, prioritize customer satisfaction, and provide warranties for their products. These factors should be considered by range hood brands when developing their marketing strategy to achieve market success.